Dorn

JOURNAL

vignellicenter:

It’s National Park Week!

"The first thing we decided to do was to standardize the size of folders into a system of folded posters that could be placed in kiosks or hung in school hallways or classrooms. Then we created a very flexible grid with an identification band at the top ith the name of the park, and selected a limited range of typefaces and sizes….

The result has been a very consistent level of quality, a strong visual identity, and, above all, an incredible financial saving due to the standardization of all the elements.” Design: Vignelli, p. 43

National Park Service brochures
Box 148, Massimo and Lella Vignelli papers
Vignelli Center for Design Studies 
Rochester, New York

Jane Dorn